Our mission is to give people a reason to smile & think, especially in the midst of a pandemic. To steward hope with a purpose for action. This is our response to COVID-19.
COVID-19 has certainly put our adaptability and power of will to the test. Sometimes it’s hard to stay motivated in the middle of a pandemic. Our only choice is to meet it head on by taking action.
From this moment until forever, we are committing 20% of our proceeds to giving back to the community and the world at large.
Each month’s new collection at I Hate What You’re Wearing has a carefully curated charitable organization attached. A foundation that helps leave the world better than they found it.
Smile & Think Giveback
We are committed to donating 20% of all proceeds from this month’s collection to No Kid Hungry, a non-profit working to solve problems of childhood hunger and poverty in the United States and around the world.
No Kid Hungry COVID-19 Response
It’s times like these that make you ponder your priorities. What are the things that truly matter in life?
Time with family, maintaining loving relationships, providing for your loved ones. Our wish is to garner positive and purposeful action to benefit the communities that have served us for so long.
Perhaps in some small part, we can all direct our priorities for good.
No Kid Hungry writes “Millions of vulnerable children are losing the healthy meals they depend on as the coronavirus closes schools nationwide,” and they have a plan to feed them but need our help.
Every sale from our store, no matter how big or small, will contribute 20% of the profits towards No Kid Hungry’s fund that helps families locate free meals for their kids, provides emergency grants and guidance, and much more.
What you can do
Sometimes it’s hard to know where to start, who to trust, what to do. Let us take the pressure off and take care of the logistics.
Contribute by buying a t-shirt
As mentioned above, 20% of proceeds from anything you buy in our shop will be donated to No Kid Hungry. And you get a snazzy t-shirt out of it. It’s a win-win situation!
Donate directly
You should always consider helping others if you have the opportunity. Karma is real. You can head to the No Kid Hungry website to donate directly.
Email Congress today
Right now, Congress is considering a coronavirus relief package that would allow kids to continue to get the food they need during this crisis, and they need to hear from you.
The time for a COVID-19 response is now
There is no better place than here, no better time than now. Doing good in the here & now in response to COVID-19.
George V.K.
Founder & CEOWhen a passion for filmmaking collides with a clothing brand. George is a story-driven director of photography and entrepreneur with an optimistic outlook on our world.
Thank you for reading, can I ask a favor?
Our mission is to help filmmakers produce more value, evoke emotion, inspire thought, and change the world for the better.
From each sale on our store we donate 20% of profits to the Smile & Think Giveback fund that supports a carefully curated non-profit organization.
Consider supporting our cause by buying from our store and sharing the content we create.
